Ep30 Michael Fabber - You Can Choose Your Rock Bottom

00:00:00:00 - 00:00:17:08
Michael Fabber
For years and years, I like shaved corners and tried to be something that I thought other people wanted more than other people would accept. and then I felt like, why didn't I have real relationships? Yeah, it was because I wasn't willing to put me out there so people couldn't even address parts of me because they didn't know any existed.

00:00:17:08 - 00:00:43:14
Suzanne Taylor-King
Hey, hey. Welcome to a podcast where dreams meet. Determination and success is just around the corner. I'm your host, Suzanne Taylor King. And I'm here to help you unlock the full potential of your business and your life. Welcome to Unlock Your Way with SDK. Let's unlock your path to success together.

00:00:43:14 - 00:00:58:11
Suzanne Taylor-King
Good morning. Good morning everyone Suzanne Taylor King here with. Oh my God, I can't believe it. Michael, welcome to Unlock Your Way with STK. How are you?

00:00:58:13 - 00:01:06:08
Michael Fabber
I'm excellent. I had to beg for years to be. I'm here with you. And finally you allowed this, so I appreciate it. The man.

00:01:06:09 - 00:01:37:21
Suzanne Taylor-King
Oh, you're so welcome. You know, it's. Words of affirmation are always appreciated for me because it just. That's my love language. So thank you for getting me. I totally appreciate it. we met in person for the first time. back at the beginning of May. And you saw my talk. I saw your talk. Let's. Let's get into what you do and tell us a little bit about you as a coach.

00:01:37:23 - 00:01:46:09
Michael Fabber
Sure. I, like I say strategist because the cooking space hates me. Because I talk a lot of trash. Yeah. So that's why I tell you something like,

00:01:46:11 - 00:01:50:19
Suzanne Taylor-King
Can we do that? Yeah. Right. It's from a that today.

00:01:50:21 - 00:02:13:02
Michael Fabber
I became public enemy number one again yesterday because I made a post. but I'm like a favorite. I love I think messaging is the key to everything. with the right message, your ad will work, your website work, or posting the wrong message. Not a little work. so we're big on the foundational principles of messaging, and making that crafted in a way that your people resonate with it and come towards you and want you to help them and give you money, too.

00:02:13:03 - 00:02:18:23
Michael Fabber
So, yeah. and I'm like the anti coach of the coaching world. So that's a little bit about me.

00:02:19:01 - 00:02:49:02
Suzanne Taylor-King
Yeah I love that. I think that's what makes me attracted to your messaging and just your overall, you know, kind of polarizing way that you present yourself. And that is so refreshing to me after being in the online space as a coach of some sort or another for 15 years, there's not many people brave enough to say some of the stuff you say.

00:02:49:03 - 00:03:15:20
Suzanne Taylor-King
I think the stuff you say all the time, but staying it publicly can feel a little, oh, what will people think? Oh, people will think I'm not nice or or people will think I have a bad attitude or negative attitude. Talk a little bit about being brave enough and your company's called unleash You Now. Right. It's all about that, isn't it?

00:03:15:22 - 00:03:36:20
Michael Fabber
facts. Unleashing who you are. yeah. For years and years, I like shaved corners and tried to be something that I thought other people wanted more than other people would accept. and then I felt like, why didn't I have real relationships? Yeah, it was because I wasn't willing to put me out there so people couldn't even address parts of me because they didn't know any existed.

00:03:36:22 - 00:03:56:12
Michael Fabber
I mean, life has a funny way of, making you understand what's important and what's not. And, I played some good games with me, and, I came back and I was like, listen, we're going to do really good or not really bad, but anyway, we're just going to be us. Yeah. those those that want to fly with us, Will, and those that want won't.

00:03:56:14 - 00:04:03:05
Michael Fabber
And, I would say I'm ready to love me or hate me. Like, block me or study every post I make. Because there's nothing good for.

00:04:03:07 - 00:04:06:10
Suzanne Taylor-King
Me or study every post I make. I love it, right?

00:04:06:11 - 00:04:09:02
Michael Fabber
I love nothing good happens in the world.

00:04:09:04 - 00:04:38:18
Suzanne Taylor-King
Yeah, I think that gray area for me has always been a defining moment. If you find yourself in that gray area, whether it's a relationship or a business or any decision really, for me that means it's a no. That means it's a dump. It that means get rid of it because it's that it's that waffling where, oh, should I break up with him or should I do that program?

00:04:38:20 - 00:04:43:09
Suzanne Taylor-King
It's that that all your stress comes from, isn't it?

00:04:43:11 - 00:04:59:14
Michael Fabber
Facts numbers up and then doubt creates more doubt. Yeah. So whenever we sit in doubt it's going to we're going to start doubting it. so let's not sit in it. address the situation and then make a decision. And one good thing is we can always make another one at a different time for maybe.

00:04:59:16 - 00:05:08:03
Suzanne Taylor-King
Yeah, right. Well, how did you get to this point for yourself? What did that look like for you?

00:05:08:05 - 00:05:23:08
Michael Fabber
if you could take your cluster of everything that's, like, messed up on earth, put it together in a round ball, and then give it a name. That would be how it came in. Name would be Michael Faber. I always get to Sara. I get to speak to people now because their accomplishments, a lot of people get speakers, their accomplishments.

00:05:23:10 - 00:05:37:11
Michael Fabber
Yeah. I'm not belittling anything we've done or anything that the team has done. I don't wanna take any credit away from anyone that that's done some great things, but I really think I get to speak because of all the mistakes I made and all the mess ups I had. And I'm still here talking to you about it. And that means anyone can.

00:05:37:13 - 00:05:56:09
Michael Fabber
so me, I was like a hollow shell of somebody. I had all the the material. I had the big houses, had the fancy cars. you heard about my favorite fancy? yeah. Right. The Kane, as we called it. which was, like, kind of like isolate. Isolated was white. That's what we called a Kane, because we were very mature.

00:05:56:11 - 00:06:04:04
Michael Fabber
I have never done a drug, kind of getting the, if that's believable. I got some beachfront property in Idaho for. So. Yeah.

00:06:04:06 - 00:06:06:12
Suzanne Taylor-King
Oh, and, I'm an actual.

00:06:06:14 - 00:06:08:02
Michael Fabber
I don't do them now.

00:06:08:04 - 00:06:09:18
Suzanne Taylor-King
No. Yeah, I don't do them now.

00:06:09:18 - 00:06:35:15
Michael Fabber
I don't I I've gone my doctor told me I have a heart attack if I did. Sorry. Oh, okay. that stuff inside. But, I was the epitome of faith. That's why a lot of times I make fun of things. I make fun of who I was in a recording, talking about. I'm like me. and. And then, life humbled me, and I, I learned, I learned a lot about loss, but also all the things that I tried to hide from our team.

00:06:35:17 - 00:06:52:03
Michael Fabber
You can't hide from it. You gotta deal with some point. And, I try to deal with it all at once. Became a suicidal maniac, trying to take my life. And Lewis speech didn't work. Clearly, when hitchhiking across America, I had a missing person report for me and then came back and was like, you know what?

00:06:52:05 - 00:07:00:09
Michael Fabber
I just want to help people now. Yeah, and I can't do it. Not being me, I got to be willing to be seen.

00:07:00:11 - 00:07:31:01
Suzanne Taylor-King
Yeah, and I think that's why your story resonates. Well, much with me. Because, you know, my first business at 24, I was making 5 million a year, and I had no idea what I was doing, no idea what I was doing. except I knew the product, right? It was retail business, and it was before social media. So our marketing was like bumper stickers and cool bags, you know, and a cool vibe.

00:07:31:03 - 00:08:02:11
Suzanne Taylor-King
And I remember about three years in having everything, you know, the houses and the trips and the Harley and the Jeep and the, you know, sports car and the like, everything. I could buy anything I wanted. And I still was not happy. There was something missing. And it was that being yourself and the personal fulfillment and doing something difficult because that business was so easy for me.

00:08:02:11 - 00:08:31:06
Suzanne Taylor-King
Almost two easy. You know, so you take it for granted because I didn't have to work that hard to get it to that point. And I think that's why your story makes so much sense to me, because that could have been me. And the only reason it wasn't the only reason is because I made the decision to get out before it got really bad.

00:08:32:21 - 00:08:52:17
Suzanne Taylor-King
So that's kind of what taught me decision making. And I see that in you now. You make quick decisions. You make not only business decisions but you can tell you don't edit yourself. Talk a little bit about that.

00:08:52:19 - 00:09:08:20
Michael Fabber
Right. Because one I love everything you just said. and yes, hundred percent. the good thing about Rock bottom is we have to pick where it is. Right. Like some of our destination, we get to decide, and you decide your rock bottom was a little closer to the top than mine was. but it's.

00:09:08:20 - 00:09:11:07
Suzanne Taylor-King
Not like metal bottom, I don't know.

00:09:11:11 - 00:09:31:01
Michael Fabber
I wish I was around your water in front of you. Like, you should maybe do this too. Yeah. the, but when we, when we edit ourselves or when we check ourselves in a way to change who we are, it's to make someone else like us. And if they like us for changing who we are, then they don't like us for who we are.

00:09:31:03 - 00:09:46:06
Michael Fabber
Yeah. All right. And like I said, I don't want a lot of like us, all right? Like, get you in trouble. I used to have a bunch of people around that like me, you know? I mean, I got a lot of trouble then, so I was like, you know what? Why are we so uncomfortable being us?

00:09:47:07 - 00:10:09:14
Michael Fabber
Right. Like, just letting what we care about out and what we, what we want to know. So many people make posts to think. You have to be like prolific by like posting about anything that's popular or trendy. And it's like sometimes the message is not posting about that because you actually don't care. Yeah. Rather than taking a side just to look like like I don't care about politics, like worst person talk about I don't care, I don't.

00:10:09:14 - 00:10:13:02
Suzanne Taylor-King
Care. Everybody sucks for religion, right?

00:10:13:03 - 00:10:25:17
Michael Fabber
Or like everybody sucks. They're trying to get money. They're not going to help nobody. Right. Like we just got to go get it. All right. So like, anyone comes to me about who they like, I just make jokes and they get mad, and then the next thing will come to me about who they like, and they're like the other side.

00:10:25:17 - 00:10:40:23
Michael Fabber
And I just make jokes about them. They're like, well, you make jokes about the other guy. I'm like, right, I don't care, I don't like any of them. I don't get involved in those conversations or start them because I, I don't care. I, and I think it's okay to say we don't care about certain things that's not in for us.

00:10:40:23 - 00:10:48:04
Michael Fabber
Like, that's that's not an interest of mine or a focus of mine. And sometimes we have to get comfortable saying that first to say what we are into.

00:10:48:06 - 00:11:28:19
Suzanne Taylor-King
Totally, totally. I think it goes back to I think it was that Eleanor Roosevelt quote where she said, small minds talk about other people. and the really evolved mind or person talks about goals and dreams and ideas. Right. And I think just this idea of news and politics and religion for me too, studying, reading about almost every major religion that I could, I'm like, they're all the same.

00:11:28:21 - 00:12:03:04
Suzanne Taylor-King
what what do people not see? It's it's and and and I think even entertaining those conversations for me would be small minded. So let's, let's talk about those bigger things. I'd rather talk about a business idea for 12 hours, plan it all out and then never do it right. Sell it, sell the idea. I, I sold the business idea once and I thought, well, that was the greatest thing ever to come up with a concept.

00:12:03:06 - 00:12:27:16
Suzanne Taylor-King
And then, oh, all those ideas are for me. I could just sell them or give them to my client. That's cool. So how do you stay in that space? Because you and I both, as public figures, were around a lot of people all the time. How do you not get sucked in to those conversations or.

00:12:27:16 - 00:12:50:10
Michael Fabber
I mean, I'm human sometimes I do, okay, so I am human. Sometimes I'm like this mofo, right? I mean, so so I had those moments, and my nickname's the real MF because my initials and, Oh, sometimes I am that person. so I can't lie and say I'm never human. I am, and sometimes some people just get me where I'm like, all right, here we go.

00:12:50:12 - 00:13:05:11
Michael Fabber
let's have a convo. Yeah, we'll do, typically, what I always ask myself, is this for the future? Is this the greater good? Is this purpose, is this mission all right? Because if it's mission oriented, like my my ultimate goal, sensors aren't safe from space. That's my ultimate goal.

00:13:05:12 - 00:13:19:20
Michael Fabber
that's that's why I was like, well, I want I want to do that. Anything that aligns with that or goes towards that, I hope that I mean, yeah, that doesn't I'm typically out. Right. And and that's why I always when anything comes in it's like does this help us get closer to this? If it doesn't then no go right.

00:13:19:20 - 00:13:34:23
Michael Fabber
And a lot of times talking about anything that's tedious, it's not really going to move the needle for me. You're not going to have my attention, Warren. I don't want to be involved in it. All right. but talking about a business, how we can impact people through a business or term idea or an event, you know, we throw a lot of events.

00:13:34:23 - 00:13:54:12
Michael Fabber
So, how we can throw an event that will impact people's lives or change people, businesses so they can, the ripple effect theory, which I truly believe in, I'm all in. I'll listen. We'll talk over and over and over again. All right. because we talked about our bigger conference. It's only a couple hundred year, but it's our bigger conference.

00:13:54:14 - 00:14:11:10
Michael Fabber
we talked about that for years before we did it, and then finally we were like, all right, I think we're in a position that. Let's make that. Yeah, it's makes sense. The plan is good. And the conversation went far enough that it's possible. All right. So those conversations in time have changed my life. Yeah. Those lives. So I'm all about it.

00:14:11:12 - 00:14:50:05
Suzanne Taylor-King
Yeah. And I, I love that you said bigger conference and it's 100 people. So so many entrepreneurs that I talk to. You get stuck in this idea, you know, because they're looking at the gurus of the space who have 10,000 people fill up an arena, blah, blah, blah, blah, blah. And, I would argue that a ten person event, I had a 12 person event yesterday and I'm still getting like, oh my gosh, that was amazing.

00:14:50:05 - 00:15:32:20
Suzanne Taylor-King
That was incredible. You've changed my thinking on this and this and this because nobody needs more information like I don't I don't need to get up on stage and give more information. It's let me change the way you think and I, I just think impacting 100 people or ten people and changing the way they think. And I honestly, I'm so in awe of not only your content because you do this really, really well, but when you speak on stage, you're changing somebodies belief system.

00:15:32:22 - 00:15:41:23
Suzanne Taylor-King
And did you learn that from somebody or is that just innate with you?

00:15:42:01 - 00:16:01:08
Michael Fabber
It's weird with speaking. I never really, when I never wanted to be a speaker for me, speaking for people was like you were saying to me. Yeah, right. Like I remember getting kicked out of class rather than reading a chapter from front class. Right? Right. He was wasn't right. Yeah, yeah, yeah, I'd rather go home, write something to the principal.

00:16:01:08 - 00:16:19:10
Michael Fabber
I get in trouble if I'm there. Yeah. so, speaking was never my thing. I ended up speaking because, buddy needed a favor or someone didn't show up for a boys and girls conference you put on at all the local. The chatter. I was running like a door account security, where I was just telling people coming in because I was like, I'll help you out.

00:16:19:10 - 00:16:27:19
Michael Fabber
So I was like, click, click, click. And like, this is fun, right? And then he was like, Mike, I need a favor. I was like, what's up? And my last name is Faber. So people always play the Faber. Faber.

00:16:27:21 - 00:16:28:21
Suzanne Taylor-King
But I'm going to need to.

00:16:29:01 - 00:16:45:09
Michael Fabber
Like I, I'm average of some. I'm like, oh my God, that's so creative. I've never heard it. You me and yeah. Hey, do me a favor. I'm like, the, so, I'm like, yeah, what's up? Means, like, I needed to speak. I was like, well, bro, I'll give you the ticker and I'll leave right away.

00:16:45:10 - 00:16:57:19
Michael Fabber
Yeah, yeah, yeah. He's like, no, you don't understand. Like the guy that was supposed to speak to everybody paid like 20 bucks to come in and see he's he can't make it. Okay. So delayed. He's going to be like four hours late. No one's waiting for four hours.

00:16:57:21 - 00:16:58:19
Suzanne Taylor-King
Right.

00:16:58:20 - 00:17:16:09
Michael Fabber
I need you to go up there and speak like, oh my God. Right. He's like, come on, you do it in a locker room all time. Because I was a barber for a long time. I'm like, all right, all right. So, I got a I got up and three Gilmore. he's a character.

00:17:16:11 - 00:17:25:16
Suzanne Taylor-King
you know, he he lives within, like, five miles of me. Get the heck out of here. Yeah, he's going to get a knock at the door. One of these, right? Yeah.

00:17:25:18 - 00:17:41:13
Michael Fabber
I'm not I'm not that far from you to be careful. the, So, I spoke, and I was like, I hate this. I'll never do it again. The kid walked up to me, was like, no one ever spoke like that to me and made me believe something I could change in my life. And I didn't have to do what everybody else did.

00:17:41:14 - 00:17:57:12
Michael Fabber
So thank you. Yeah. And I was like, I'm gonna do this again. I'm like that, right? or something. I'm sorry for sure. the, the, I don't know if you've noticed. Same mouth. That's for sailors.

00:17:57:14 - 00:17:58:22
Suzanne Taylor-King
That's okay. I, I said.

00:17:58:23 - 00:18:25:11
Michael Fabber
It differently next time. It's, they, So, I never really dove into, like, like, learning or finding someone that teach me speaking per se. actually, human behavior for a long time. That was my stories. people are interested in me. so really, I just did use that. And my style. Yeah. I feel like everything goes internal to external, so we gotta work on the being part.

00:18:25:13 - 00:18:47:05
Michael Fabber
Yeah, right. Because then this won't really change for long if you're not really. It. so I just try to speak to that, and, and I try to see where the audience is and try to gauge my talk around. I don't really planets arc per se. I get in trouble for that. but, I try to read the audience and go wherever they need, because if you're speaking, it should be about the people you're speaking to it, not you.

00:18:47:05 - 00:19:11:04
Suzanne Taylor-King
Yes, yes, I, I love that because I feel as though I was always able to do that one on one with people, too. You know, after 20 years in dentistry, it was that one on one relationship. And I, I knew by body language and things they were saying, are they nervous? Are they excited? Do they want to be here or do they want to leave?

00:19:11:04 - 00:19:39:03
Suzanne Taylor-King
Like I could tell that. And doing it with an audience. And you know, the talk that you saw of mine didn't have anything funny in it written that happened just from reading, and you did a facial expression you were sitting in the front row and you did a facial expression, and I was like, oh, this, this is going to make the whole room laugh.

00:19:39:03 - 00:20:04:07
Suzanne Taylor-King
What I'm going to say next, right? And being able to do that in real time, you have to be comfortable with yourself because it's that self-deprecating humor and being vulnerable that makes people connect with you. How did you learn that if you didn't just always there with you.

00:20:04:09 - 00:20:16:01
Michael Fabber
Just a really bad stand up? well, all I know what I learned was that if you're willing to make fun of you, you can make fun of others. Others will accept you making fun of them if you're willing to make fun of you to yes be. Even though.

00:20:16:06 - 00:20:16:15
Suzanne Taylor-King
Yeah, I'd.

00:20:16:15 - 00:20:34:21
Michael Fabber
Be like, I can just make fun of others, right? And if you make fun of yourself too much, people will start turning against you, making fun of you. Like, come on, be nicer to yourself, all right? Yeah. Like that. Yeah. don't tell me how to be with me. the. But if if they're seeing that you're willing to take it, they even will take it, too, right?

00:20:34:21 - 00:20:47:10
Michael Fabber
Typically. so really, I, I love what you did by the way, during your talk. Oh, yeah. And how you did that, I was like, oh, all automatically we became closer. Just when you did that, I was like, yes.

00:20:47:12 - 00:20:51:14
Suzanne Taylor-King
Yeah. I felt what I if not.

00:20:51:16 - 00:21:16:06
Michael Fabber
so when you do that, it a lot of times speaks, speakers are real heavy. And real heavy is hard. There's a lot of distance. Yes. If you can mix. All right. If you can find that good mix of, like, here's here's something really good that you can use. Let's laugh about a little bit. All right. Here's something we need to think about every let's say to turn and smile.

00:21:16:08 - 00:21:22:01
Michael Fabber
Right. And if we can continue that we make the journey easier for them to follow, to get further and to get more.

00:21:22:03 - 00:21:57:05
Suzanne Taylor-King
I love that and I love that. And I think when you can have someone laugh, they remember you because it's that, dopamine release, right? Like somebody immediately feels more comfortable with you because you're comfortable with yourself. the hard things, though, like the hard things I've been through, I forgot to put into that talk. I mean, they were there, you know, in my planning.

00:21:57:07 - 00:22:27:04
Suzanne Taylor-King
But what I noticed is, is that that wasn't important in that moment. So, you know, I never I never memorize the talk or have no cards or anything like that. It's like that free flow like you do. And you have to be able to read what your audience needs to hear and do it in a way, you know, entrepreneurs are very fickle.

00:22:27:06 - 00:22:40:07
Suzanne Taylor-King
They have shiny object now. Oh, I need that. Oh, I need that all the time. And I think you have to be willing to adjust for that.

00:22:40:09 - 00:23:00:01
Michael Fabber
Right. One of the things I love that you did, too, was that there was a lot of pitching, that day, like over. Yeah. Yeah, yeah. And over. Right. and, you didn't really pitch, and that made people come towards you.

00:23:00:03 - 00:23:01:07
Suzanne Taylor-King
Yeah.

00:23:01:09 - 00:23:17:17
Michael Fabber
Right. It's because you you understood that there was already a lot of it. If you did it again, you would just be another one. Yeah. And that was one of the reasons why I clarified at the beginning. I was like, I have no slides. There's nothing that's gonna be on the screen at ARM network director. Really? I'm curious if any of you ever buy for me in my life was.

00:23:17:17 - 00:23:18:21
Michael Fabber
Yeah.

00:23:18:23 - 00:23:19:18
Suzanne Taylor-King
Yeah, right.

00:23:19:20 - 00:23:25:06
Michael Fabber
And literally people came up to me at the entrance. Like, the only reason I stayed sitting was at the beginning. You said you were going to sell something to me.

00:23:25:08 - 00:23:53:04
Suzanne Taylor-King
Wow. Wow. Okay. Yeah. And my and my QR code goes to a free workshop. Then two free gifts, but no pitch. Like you're never going to get an email from me if you if you opted into that to sell you something, unless you reach back out. Because to me, I don't know. I don't know, I just I can't stand when somebody does it to me.

00:23:53:06 - 00:23:54:06
Michael Fabber
Right.

00:23:54:08 - 00:23:56:19
Suzanne Taylor-King
So therefore I don't do it.

00:23:56:20 - 00:24:00:22
Michael Fabber
All right. Oh, it's like to send a friend request us to pitch something in two seconds.

00:24:01:00 - 00:24:01:08
Suzanne Taylor-King
That.

00:24:02:02 - 00:24:02:11
Suzanne Taylor-King
He had he had.

00:24:02:14 - 00:24:03:23
Michael Fabber
People that he taught, people.

00:24:03:23 - 00:24:06:15
Suzanne Taylor-King
That I know who taught a lot of people that.

00:24:06:17 - 00:24:08:18
Michael Fabber
God don't. Sorry. I want to throw a shopping.

00:24:08:20 - 00:24:11:09
Suzanne Taylor-King
There's really. There's so many that teach it.

00:24:11:10 - 00:24:12:21
Michael Fabber
I'll go back to jail for that.

00:24:12:23 - 00:24:14:08
Suzanne Taylor-King
Okay. All right.

00:24:14:13 - 00:24:30:07
Michael Fabber
Well, that's how seriously affected it was in my book. Like you not do that. You literally belittle the whole request now, because now I know you were just trying to get it to where I could see something in my inbox and not learn anything about either. yeah, yeah. Or the like. Hey, how are you doing? What are you doing?

00:24:30:10 - 00:24:33:03
Michael Fabber
What do you do? Do you want to buy something? My guy don't even wish.

00:24:33:09 - 00:25:05:22
Suzanne Taylor-King
I don't like my thought. Yeah. I've now taken depending on who the person is that does it to me. I taken it as a personal mission. If it's a if it's a really high level person. And I know that it's either a bot or a VA doing it for them, and it's pretty obvious to me, I try to flip it to get them to want to book a call with me, and it's actually worked twice.

00:25:05:22 - 00:25:07:01
Michael Fabber
Let's go.

00:25:07:02 - 00:25:28:21
Suzanne Taylor-King
And yeah, we'll talk about that sometime because I was such a smart ass in in the reply that, oh no, I don't need that. Have you looked at who I am? Have you looked at what I've done? Have you read here's here's the link to the about page on my website. Maybe do a little research on who you're pitching first.

00:25:29:01 - 00:25:46:07
Suzanne Taylor-King
And by the way, I teach people how to do research and get their ideal clients that pay them 50 K or more. Is that something you'd like to learn? Because I think you really need to learn it. Oh my god, it's awesome. And it's fun, but nothing like that.

00:25:46:09 - 00:25:47:18
Michael Fabber
gamify. All right.

00:25:47:20 - 00:26:20:14
Suzanne Taylor-King
I want to know and have my listeners, my tribe, know you and your mission because, you know, all jokes aside, what you're doing in the world is so important. My grandfather committed suicide, and I remember my dad was in his 40s when it happened, maybe early 50s. And it was the most devastating thing for our family. And I want to just support your mission.

00:26:20:16 - 00:26:26:13
Suzanne Taylor-King
So tell us about it and how we can support you.

00:26:26:15 - 00:26:33:18
Michael Fabber
Through, one, I'm sorry that has impacted you and your family like that. It's too many stories of this. And for years it was swept under the rug because it was.

00:26:33:20 - 00:26:34:12
Suzanne Taylor-King
Like.

00:26:34:14 - 00:26:53:16
Michael Fabber
Shame. All right. And I think we had to change the conversation to be able to get it to be talked about more often so people don't feel so alone. I hope they see the, there's three steps in harming oneself. It's feeling isolated, like you're completely alone. No one gets it. No one understands. Well, the second one was burden ship.

00:26:53:18 - 00:27:11:05
Michael Fabber
People that I care about the most would be better without me. Right? This is me doing a favor for them. it's almost like convincing ourselves that this is the right decision. And then the third is to harm ourselves beyond repair. That goes against everything we're programed, to do. The last one we can't do anything about. Right.

00:27:11:06 - 00:27:31:04
Michael Fabber
But the first two, we can. All right. So that's why literally my cell phone, like my legit cell phone that like some from a service, a rule of number is posted on Facebook and everywhere else. you can call me at any time. I'll do my best to be present. my email is out there. our DM is open, and typically I'm the only one that goes in there.

00:27:31:06 - 00:27:47:04
Michael Fabber
so we make it where people aren't. You're not alone. And you're out there. I want to be there. I want to help. I want to be part of this. I can only be there for you. I think, best thing people can do is let people know that they're not alone. That rich people out there that care, they want to be there, that are part of the solution.

00:27:47:06 - 00:28:05:20
Michael Fabber
And the more we do that, the more people feel comfortable reaching out during times of need. so we don't get it to the point there's no return. care for one another? be real. be willing to speak truth. What happens is we hide the truth so much, people start believing the lies.

00:28:05:22 - 00:28:33:07
Suzanne Taylor-King
100%. That's why I don't believe in fake it til you make it right. Because that voice in your head is telling you all these horrible things, and then you go out to the world and you're putting on, you know, this brave, successful, whatever may ask, right? And then you go home and you feel like crap about yourself.

00:28:33:09 - 00:28:36:01
Suzanne Taylor-King
It's horrible place to be for people.

00:28:36:03 - 00:28:54:14
Michael Fabber
Thanks, Rex. And when we're doing the feature, make sure that one, we're always questioning everything to the people who really believe us. Yeah, right. Do they do they really do they really? Do they see through this? Do they know? Right. So we're worried about that and then we're not it. So we're like, God, we really suck because we're not going to.

00:28:54:14 - 00:29:09:05
Michael Fabber
We keep saying we are. We're going be out of alignment, out of our truth, out of reality. Yeah. And or we start thinking we are that person, and then we get hit with what that person would be hit with, that built that. And we're not ready to withstand that kind of hit because we're not at the level. Yeah.

00:29:09:07 - 00:29:33:03
Michael Fabber
All right. Part of the journey in the work is you build the density of your skin to be able to handle the level in which you have to rise to. Right. And if you didn't build that skin, it you're going to be torn up. And, so being willing to be open about the process of growing. Right. And I wish like why I wish I was involved more with the internet when it first was a thing and I didn't listen.

00:29:33:03 - 00:29:35:06
Michael Fabber
Dan Kennedy I think it was a red line.

00:29:35:11 - 00:29:35:14
Suzanne Taylor-King
and.

00:29:35:14 - 00:29:56:03
Michael Fabber
Then to, I wish social media was around. There was more documenting of things because it's like the early years of business 20 plus years ago. Yeah. Like I took beatings. I had like, so and then I thought I made it and then I took another beating. Right. And then it was just it was a repeated cycle, different types of meetings, but beatings nonetheless.

00:29:56:05 - 00:30:07:13
Michael Fabber
Yeah. And I wish people saw that because now I'm like, guys like that's okay. Like that's business. We all went through it. You see the product now. Product now was years and years and years of shining shit.

00:30:07:15 - 00:30:10:09
Suzanne Taylor-King
While nobody sees that though, you know.

00:30:10:11 - 00:30:11:23
Michael Fabber
Like I don't want to show it.

00:30:12:01 - 00:30:25:08
Suzanne Taylor-King
Oh, yeah. Michael, how'd you get to be such an overnight success? Oh, God, I love it. Oh. Oh, okay. Right. Yeah. You can you can give people, you know, lots of pulling my hair out, literally.

00:30:25:10 - 00:30:32:00
Michael Fabber
Right. And wasted money and wasted time and fake careers, and people are going to put me on the map, right? And, all the boys.

00:30:32:02 - 00:30:56:13
Suzanne Taylor-King
Yeah, that was my post, my post today, which was a little bold for me, was about how much. And it's in my, in, it's in my group. I, I'm going to put it on my personal page also because it was pretty powerful, I don't know, I was in In the Zone of typing this morning like and I said, you know, I've invested over $250,000 in coaching and education in the past 15 years.

00:30:56:15 - 00:31:36:15
Suzanne Taylor-King
I'm not counting before that, just in my coaching career. This is how much I've invested. And I've spent 10,000 on programs, 20,000, 30,000 and a little bit more. And I listed there's only four, four programs that literally gave me an ROI. So I spent 20, made 200 because of, oh, right. Like there's only four. And then I said, but the most impactful, the biggest ROI I've ever got was from a $15 book.

00:31:36:17 - 00:31:42:17
Suzanne Taylor-King
You want to know what the book is? And I didn't say. I just said, you want to know what the book played?

00:31:42:19 - 00:31:45:17
Michael Fabber
Work well played, left me there.

00:31:45:19 - 00:31:54:00
Suzanne Taylor-King
For for me to say that to be like, you know, because to work with me is expensive.

00:31:54:02 - 00:31:55:13
Michael Fabber
But there should be.

00:31:55:15 - 00:32:23:18
Suzanne Taylor-King
It's not those types of programs. It's different. It's different. But if I meet somebody who needs to work with me and they're making zero, I don't talk them into spending to work with me. I say, go buy that book. It's $15. And when you make it ten grand a month because of what that book says and do everything it says and call me.

00:32:23:20 - 00:32:25:11
Michael Fabber
I love it.

00:32:25:13 - 00:32:28:23
Suzanne Taylor-King
I love it too. And it feels great. It feels great.

00:32:29:01 - 00:32:33:15
Michael Fabber
And I'm glad you made that post. Yeah, because it's real.

00:32:33:17 - 00:32:34:17
Suzanne Taylor-King
It's real.

00:32:34:19 - 00:32:38:21
Michael Fabber
Right. And now you're going to give other people the permission to be real?

00:32:38:23 - 00:32:40:00
Suzanne Taylor-King
I hope so.

00:32:40:02 - 00:32:45:00
Michael Fabber
Right. And that's what a lot of people are just waiting for permission to like it's okay to be you.

00:32:45:02 - 00:32:46:16
Suzanne Taylor-King
Yeah.

00:32:46:18 - 00:32:59:21
Michael Fabber
Yeah. And that's one of the that's one of the reasons why we're very strong on always being us. Yeah. Let's. Because wherever we are, I, I hope someone sees us and goes, all right, it's supposed to be us like this to you.

00:32:59:22 - 00:33:05:10
Suzanne Taylor-King
I just I just thought of a really cool idea. Next time you give a talk.

00:33:05:12 - 00:33:07:01
Michael Fabber
While it.

00:33:07:03 - 00:33:18:20
Suzanne Taylor-King
Fake prescription pad where everybody gets a per permission slip, a person in to be them. You to be yourself.

00:33:18:21 - 00:33:24:00
Michael Fabber
I like that, yeah. I'm not saying I'm going to steal that for next year's conference. Oh.

00:33:24:02 - 00:33:25:14
Suzanne Taylor-King
You can totally have it.

00:33:25:16 - 00:33:28:13
Michael Fabber
See it sounds fun. If you don't let me steal it.

00:33:28:15 - 00:33:30:04
Suzanne Taylor-King
I'll let you.

00:33:30:04 - 00:33:31:10
Michael Fabber
Go for it. For good.

00:33:31:12 - 00:33:47:07
Suzanne Taylor-King
Thank you. I love that, and I, I think that is the perfect place to say. How can people get in touch with you? Be a part of your next event? where is it going to be? Tell us all about it now.

00:33:47:07 - 00:34:02:22
Michael Fabber
So we have a bunch of different events. the main one, come on of people, is going to be again, we're going I just we just announced that yesterday, the release. We're going to Gaylord in Nashville, Tennessee. Again. I love the Gaylord, the most beautiful resorts, the United States. Yeah. you can feel like you're outside. Inside in temper control.

00:34:02:22 - 00:34:11:00
Michael Fabber
Like, that's perfect for me. yeah, I love that. But this doesn't do well in extreme heat. And I do not like cold, so it's like a weird mix.

00:34:11:02 - 00:34:13:18
Suzanne Taylor-King
I might steal that right now.

00:34:13:22 - 00:34:33:01
Michael Fabber
Let's go. and, so that's next March. Okay. we have a couple hundred people in the room, a couple dozen speakers, a lot of networking, connecting. The one thing I'll always say. And I stand by, people will hear me or see me, and they're like, dude, Mike, we got to be here. Like, we got it.

00:34:33:04 - 00:34:49:10
Michael Fabber
We got to work with you. whatever. Be right. And I always say, like, you're going to say that now and you're going to get you're going to come into something of in your community, and then you're going to be like, Mike, I don't really need to or want to talk to you anymore. Right? And you're going to want to hang out with the community.

00:34:49:12 - 00:35:06:00
Michael Fabber
that's how cool and just really dope our community is, where the blue and green and white teams drop the blue and green hearts. I see Martin. Martin Humble in the house. He's part of the two, is this dope community? People that really want to do good things and change the world. Real people. I'm the boss.

00:35:06:00 - 00:35:12:12
Michael Fabber
No one talks about what car they drive or one house they have, because no one gives a damn unless you're giving it to them. so.

00:35:12:14 - 00:35:15:09
Suzanne Taylor-King
Somebody gives a damn unless you're giving it to all.

00:35:15:11 - 00:35:32:11
Michael Fabber
facts. It's saying, well, people talk about their bank. Now, what's your gift to somebody? Nor cares. Oh, so, that's the thing. Maybe if you haven't tried us, but we have a bunch of smaller events. That's why I said I love when you said the 12 people we have ten, 20, 30 people at different retreats. We have all year round.

00:35:32:13 - 00:35:51:09
Michael Fabber
And, there are my favorite events. before, when I had a lot of ego, my Joe was about big ass events. I was like a thousand plus people in a room. And, pre-COVID, that was stuff we were moving towards that and had more people in a room before Covid than we did after Covid. And it's because now I don't want that, we will not go higher than 250.

00:35:51:11 - 00:36:08:04
Michael Fabber
they had to talk me into that last year. I didn't want to do that. we're pretty much staying the same this year. I think we have, like, 20 more seats in the room, and just can't be part of a community that actually cares. Cares about people and and do your thing. But listen, you're an amazing human being.

00:36:08:10 - 00:36:30:09
Michael Fabber
And like very few people I actually vibe with and really like, love each one of them. Anyone that knows you, they're in good hands. and I don't say that very lightly or about anybody really in this space. So thank you for letting me be on here today. anyone can find me through Facebook. the easiest way to get Ahold of me, and truly appreciate you and what you're doing for the space.

00:36:30:09 - 00:36:33:23
Michael Fabber
Not just as time you gave me, but also what you do for the people around you.

00:36:34:01 - 00:36:34:13
Suzanne Taylor-King
Yeah, I feel.

00:36:34:13 - 00:36:35:13
Michael Fabber
You inspire me.

00:36:35:15 - 00:36:57:22
Suzanne Taylor-King
Feel the same way about you and whatever I can do to advance your mission. just a message away. You let me know what you need, share or put out there into the world. I'm here to support you for that, because I believe not only in your mission, but as in you as a person. So. Thank you.

00:36:58:00 - 00:36:58:21
Michael Fabber
Right back. Okay.

00:36:58:23 - 00:37:03:04
Suzanne Taylor-King
You're welcome. Have an awesome day. Keep kicking ass.

00:37:03:04 - 00:37:30:22
Suzanne Taylor-King
Thank you for tuning in to another empowering episode of Unlock Your Way. I hope you found today's discussion inspiring, and you're ready to take your business and personal growth to that next level. If you're feeling is fired up as I am and eager to unlock that full potential, I'm here to help you on your journey and provide that personalized guidance tailored to your unique goals and challenges.

00:37:31:00 - 00:37:57:17
Suzanne Taylor-King
Simply book a one on one coaching call with me, and we'll dive deep into your business aspirations and see how we could co-create a roadmap for your success. And whether you're striving to scale an enterprise size or just getting started. I'm here to support you every step of the way. To schedule your coaching call, simply visit the website and unlock your way with SI.com.

00:37:57:19 - 00:38:36:17
Suzanne Taylor-King
Click on the Book a Call button and we'll turn your dreams into that reality. Subscribe and review on your favorite podcast platform and on YouTube. Plus, you can join over 800 entrepreneurs in the Idea Lab, Facebook group. Let's make success as an entrepreneur happen together. Until next time, I'm AK. Keep dreaming big. Stay focused. And most of all, have fun while you're doing it.