Ep46 Gary Sanchez - Knowing Your Why Is Crucial - This Is How You Find It

00:00:00:00 - 00:00:07:05
Gary Sanchez
knowing your why everybody talks about why. Right. Simon Sinek talks about a Tony Robbins Michael hired you go on and on

00:00:07:05 - 00:00:12:19
Gary Sanchez
knowing your why really is just the first step. It's not the end. You know you start with why you don't end with why.

00:00:12:19 - 00:00:16:19
Gary Sanchez
But kinda sorta. Maybe thinking that it could be your why

00:00:16:19 - 00:00:17:22
Gary Sanchez
is not very valuable.

00:00:17:22 - 00:00:22:23
Gary Sanchez
Knowing it's your why and feeling it. That's when it becomes useful.

00:00:22:23 - 00:00:48:29
Suzanne Taylor-King
Hey, hey. Welcome to a podcast where dreams meet. Determination and success is just around the corner. I'm your host, Suzanne Taylor King. And I'm here to help you unlock the full potential of your business and your life. Welcome to Unlock Your Way with SDK. Let's unlock your path to success together.

00:00:49:01 - 00:01:23:02
Suzanne Taylor-King
Hey. Hey, everyone, it's Suzanne Taylor King here for another live episode of Unlock Your Way with STK. And today I'm very excited for this conversation with Doctor Gary Sanchez. And I want to tell you a little bit of story. A little crafted story about 2009, Simon Sinek delivered a Ted talk in front of only 53 people. And that talk, the why talk.

00:01:23:07 - 00:01:57:19
Suzanne Taylor-King
Many of you, if you're in my network, would have seen that talk and that talk has now been seen by over 100 million people. And one of those viewers was a dentist by the name of Doctor Gary Sanchez. And when he heard that talk and tried to figure out his own why, why he was struggling to find success, why was life not what he imagined?

00:01:57:21 - 00:02:27:00
Suzanne Taylor-King
As a dental hygienist, I can pick a few ideas about why that is. And unfortunately, nobody had a system created, so he hired Simon Sinek to help him, and after months of struggling, he finally discovered his why. Not only did finding his why help him as a dentist, but it also set him on a path to help others.

00:02:27:00 - 00:02:54:01
Suzanne Taylor-King
And now Gary is not only a dentist, so I'm sure he flosses every day. We'll probably talk about that, but he created this tool, and as an entrepreneur, a speaker, and now an inventor, an assessment, he created that tool with you in mind, and you can discover your why, what and how. We'll talk a little bit about mine today.

00:02:54:05 - 00:02:55:25
Suzanne Taylor-King
Welcome, Gary.

00:02:55:28 - 00:03:08:21
Gary Sanchez
Thank you Suzanne I love it. I love the little ad libs in there I so what course. Of course. Knowing your why we'll get into that. There's no way you can follow a set path right. Yeah. That little bit of Suzanne sprinkles in there.

00:03:08:23 - 00:03:20:25
Suzanne Taylor-King
Of course. Hey of course, it's really, really difficult for me doing what I do to read something. Exactly.

00:03:20:28 - 00:03:21:29
Gary Sanchez
Yeah.

00:03:22:02 - 00:03:46:29
Suzanne Taylor-King
And, well, I noticed when I discovered my. Why this idea of challenging the status quo resonated so much with me. I've always been a rebel. I've always been a visionary. I've all my friends in high school, in college called me the instigator.

00:03:47:01 - 00:03:48:25
Gary Sanchez
Yeah. That makes a lot of sense.

00:03:48:27 - 00:03:51:08
Suzanne Taylor-King
Yes. Yeah.

00:03:51:10 - 00:04:10:28
Gary Sanchez
Yeah, we can dive into that in whenever you want for your, for your audience. And I and I think they'll find it interesting because we're going to. We'll talk about your why, but then we'll also. So knowing your why everybody talks about why. Right. Simon Sinek talks about a Tony Robbins Michael hired you go on and on Eric Thomas I'll tell you you got to know your why.

00:04:10:28 - 00:04:31:12
Gary Sanchez
You got to know your why. And while that's important to hear, it doesn't do you much good unless you know what your why is. Yeah right. And then knowing your why really is just the first step. It's not the end. You know you start with why you don't end with why. And adding your how and your what is what's going to put the whole picture together.

00:04:31:18 - 00:04:37:12
Gary Sanchez
And we'll do that for your audience, for you, so that they can see and how they could apply that to themselves.

00:04:37:14 - 00:04:56:22
Suzanne Taylor-King
I love that. And thank you for that. But let's back up. How did you come up with this as well? One as an assessment. But then as something that actually helps coaches do what they do. Where did that come from?

00:04:56:25 - 00:05:14:03
Gary Sanchez
Well, I got to tell you, Suzanne, this is not something I set out to do. I didn't wake up one day and said, hey, you know what? I think I'm going to create some software to help people figure out their what? That's not how it happened. And as you mentioned in the intro, I was a dentist. And so I don't know, should I say was or am I retired like.

00:05:14:06 - 00:05:18:17
Suzanne Taylor-King
You still practices so. No, no. Okay.

00:05:18:19 - 00:05:48:03
Gary Sanchez
So I sold my practice about four years ago, but when I graduated from dental school, the advice that I was given from the gurus of that time was, build a great product and people will come. You probably heard that right. Go do the best job you can. People will naturally mysteriously find out about you. So I spent 20 years doing that, reaching the highest levels you could go to in dentistry, starting with the best mentors, going to the best institutes, building a beautiful practice, buying all the technology, you know, training a, an amazing team.

00:05:48:03 - 00:06:06:23
Gary Sanchez
And I still blend it in with everybody else who said, yeah, I'm a dentist, too. Yeah, crazy. The guy down at three did not not done any of that. Was doing better than I was. And, it just, you know, I couldn't I remember one day looking at my schedule at my half empty schedule, wondering, you know, how could this have happened to me?

00:06:06:23 - 00:06:22:15
Gary Sanchez
How could I have worked so hard and not gotten the results that I thought I would? Maybe some of your audiences felt that way or feeling that way right now. And so I was either going to quit or I was going to hire a coach. So I went out and hired a coach, a guy by the name of John Ashraf.

00:06:22:16 - 00:06:41:15
Gary Sanchez
You've probably heard of him. If you go, yeah. You ever seen the movie The Secret? Then you know who he is. And through him, I learned how to use the internet, drip campaigns, SEO, build websites, do videos so I could tell the world all about me. But the only problem was, what am I going to say? What am I going to say?

00:06:41:15 - 00:07:08:21
Gary Sanchez
That separates me from everybody else who does what I do? What are you going to say? And what are the coaches and the entrepreneurs that are listening to this? What are you going to say that will separate you from other people in your space? And since I didn't know what to say and I didn't want to sound bad, or I didn't want to sound desperate, I just stayed quiet until one day I heard John Ashraf interview Simon Sinek, and I heard that interview and I was like, man, that's what I missing.

00:07:08:23 - 00:07:27:02
Gary Sanchez
I have a great what, but I don't know my why. So I watched his Ted talk, probably 2030 times. I read his book many different times, and I said, I got to find my why. I got to figure that out. That's the missing piece for me, and there was no way to really do it. So I just called Simon and I said, hey, Simon, I need you to help me discover my why.

00:07:27:05 - 00:07:46:03
Gary Sanchez
So he and I spent about eight months together going back through my life looking for clues, trying to figure it out. And when I finally figured out my what, which is to find a better way and then share it, that's when my life really started to make sense to me. I have a lot of patents and products and inventions that are better ways of doing things.

00:07:46:05 - 00:08:06:07
Gary Sanchez
So today then in my practice, we stopped talking about what we do crowns, bridges, fillings, all that fun stuff, and we started talking about why we do what we do, what we believe. Right? We believe that life is better when you have great teeth and that you can't have a good life with bad teeth. And as we focused on our why instead of our what?

00:08:06:14 - 00:08:29:06
Gary Sanchez
That's when my practice really took off. We went from just getting buy to having abundance from. You can appreciate this from 4 to 6 new patients a month to 35 to 45 new patients a month. And every year that was back in 2010. Every year got better and better and better. And so I started getting calls from other dentists that said, can you help me do what you did?

00:08:29:09 - 00:08:47:13
Gary Sanchez
So I went back and figured out what Simon was trying to do, and I found a better way. So instead of taking six or 8 or 10 months, I could sit down with you and in about an hour help you discover your why. And I started doing this for anybody that would let me. If you were sitting next to me on an airplane, you were going to get your why discovered.

00:08:47:16 - 00:09:08:06
Gary Sanchez
If you're sitting with me at a restaurant, you're going to get if you're in my office getting getting numb, you're going to get your why discovered. And so I did this for seven years for thousands of people, for free. Wow. I just started to notice patterns and trends and similarities. And I figured out there's only nine different ways.

00:09:08:09 - 00:09:17:27
Gary Sanchez
That was the most important thing I figured out, because the way Simon was doing it, there was never an end point. You never knew if my there is this my I don't know. Was this my wife? I think it might be.

00:09:17:28 - 00:09:19:14
Suzanne Taylor-King
Oh yeah.

00:09:19:16 - 00:09:43:27
Gary Sanchez
But kinda sorta. Maybe thinking that it could be your why is not very valuable. Knowing it's your why and feeling it. That's when it becomes useful. And so I started to teach other people to do what I was doing. And then I got a lot of data. And with that data in 2016, I developed the Y discovery that just found your why.

00:09:44:00 - 00:10:07:12
Gary Sanchez
Now I've done more Y discovery, Suzanne, than anybody in the world, and I was only about 70% accurate 30% of the time I got Bloem. Wow. And and so if everything in your life, your passion, your purpose, your direction, your messaging, your marketing, your branding is all based on your why pretty important that you get it right. The software was 100% right.

00:10:07:12 - 00:10:29:23
Gary Sanchez
I gave it away to hundreds of thousands of people for free and just to test it, and got it right every time. And then in 2021, we launched the y OS discovery, the Y operating system discovery that finds your Y, your how and your what, and build your personal message for you. And it takes about eight minutes. And so that's kind of the quick story to get everybody up to speed.

00:10:29:29 - 00:10:37:29
Gary Sanchez
This is not something I set out 15 years ago. I said, hey, I think I'm going to go create. This just kind of happened over time.

00:10:38:01 - 00:11:07:22
Suzanne Taylor-King
Well, now you can look back and connect those dots together of, you know, why it happened and all. It makes sense now right when you look back. But you can never do that looking forward, you know. So it wouldn't have worked even if you tried to try to figure out you had to go through that. Like so many entrepreneurs, I hear the story of, you know, struggling to stand out struggle.

00:11:07:22 - 00:11:56:03
Suzanne Taylor-King
I studied category design for years before it was even considered category design, but it how to stand out, how to be different, how to, you know, be authentically you. That's a big, overused word today. But 15 years ago, going into the marketplace to be authentically, you know, you didn't do that. You pretended to be someone else. And I think that's where the whole imposter syndrome started back then, where you I had my very first coach tell me that I needed a Paris photoshoot and Christian Louboutin shoes and a Birkin bag to be successful as a coach for people to take me seriously.

00:11:56:07 - 00:12:31:07
Suzanne Taylor-King
And I was like, that doesn't sound right. I'm not do it. And this is before I photos. But unbelievable that I was made to feel like in order to be successful as a coach, I need to look a certain way. And now that's totally not true. And I love the fact that not only coaches, but even a dentist and an attorney, so many people can find meaning in their why.

00:12:31:09 - 00:12:47:14
Suzanne Taylor-King
And I think it goes beyond meaning to, I'd love for you to speak a little to finding your why, giving you purpose, meaning and and clarity to be able to talk about yourself in a different way.

00:12:47:17 - 00:13:08:00
Gary Sanchez
Yeah, you know, one of the things we talk a lot about, Suzanne, is that, people don't know what they want. One of the hardest questions in life is, what do you want? What do you want? What do you want to do? What do you want to spend your time? How do you find your passion? How do you figure out your direction?

00:13:08:02 - 00:13:27:07
Gary Sanchez
How do I find my fit? How do I find my significant other? You know, there's those are very challenging questions. And people don't know what they want because they don't know who they are. Help them figure out who they are. And it becomes so much easier to help them figure out what they want.

00:13:27:13 - 00:14:11:10
Suzanne Taylor-King
Love that. I mean, the whole journey of entrepreneurship, I've probably said a thousand times is you doing self discovery? I've done over 20 different assessments on my self and compiling all of that information together with the help of I have now done that for 2030 of my clients and taking all of that information and then pulling it together and saying, tell me about me, and then going and examining how that feels and writing and thinking about it.

00:14:11:12 - 00:14:20:23
Suzanne Taylor-King
That's the journey of entrepreneur worship in a nutshell. And if you're not willing to do that, don't start a business.

00:14:20:26 - 00:14:43:23
Gary Sanchez
I totally agree with you. So the y os discovery that you took is why you take action. So there's there's some great tools out there. Myers-Briggs called the strength finder. This they're really good. We like them. We use them. Those are how you take action. What we're talking about is why you take action. Why were you put here on Earth?

00:14:43:25 - 00:14:54:09
Gary Sanchez
What was Suzanne put here to do? So maybe we should jump into that so that your audience can see. Should I bring it? Can I should I bring it up on the screen so they.

00:14:54:11 - 00:15:01:12
Suzanne Taylor-King
You're. Yeah, I'm an open book anyway, so you might as well see into my assessments. Why not?

00:15:01:14 - 00:15:03:11
Gary Sanchez
Okay. So we'll bring you up.

00:15:03:11 - 00:15:21:06
Gary Sanchez
So here is your simple Suzanne's why is to challenge the status quo. Think differently how she does that is by simplifying things, making them easier to understand. And then ultimately, what she brings is a trusting relationship. So let's let you read this for your audience where it says simple.

00:15:21:06 - 00:15:23:15
Gary Sanchez
Why was.

00:15:23:17 - 00:15:41:22
Suzanne Taylor-King
I believe that success happens when we think outside of the box. And how I do that is by making things simple and easy to use. And ultimately, what I bring to the table is a trusting relationship where others can count on me.

00:15:41:24 - 00:15:43:07
Gary Sanchez
And how does that feel to you?

00:15:43:09 - 00:15:45:05
Suzanne Taylor-King
Absolutely. Perfect.

00:15:45:08 - 00:15:59:21
Gary Sanchez
Yeah. So let me dive a little deeper into that. And if those of you that were able to see this as she was reading it, did you notice that there is no way she can read what is exactly on this page? She didn't. She wouldn't read it that way. Not a thing I.

00:15:59:21 - 00:16:20:18
Suzanne Taylor-King
Tried, I tried, I wanted to add, I wanted to add, I take complex systems and processes and make them simple and easy to use, but I didn't, I didn't I, I really tried to read it as it was.

00:16:20:21 - 00:16:44:12
Gary Sanchez
And that's because your why is to challenge the status quo and think differently. Think outside the box. So Suzanne's that push person that pushes limits, imagines extraordinary cease things. The rest of us don't. Just like Steve Jobs like Herb Kelleher from Richard, from Southwest Airlines, Richard Branson, they push limits. They think bigger. They get us to think outside the box.

00:16:44:12 - 00:17:05:16
Gary Sanchez
We've put ourselves in. And then how she does that is by taking the what she sees and simplifying it down to just a few things that are going to actually work for us. So that ultimately she can be that trusted source, like that guide, that trusted person that will walk us to where we need to go. Then how does that feel to you?

00:17:05:19 - 00:17:36:19
Suzanne Taylor-King
It feels totally true. It feels simple and insightful, and it also feels that my ideal client, who's a founder or an entrepreneur, and they have all of this intellectual property to get out into the world and they don't know how to do that. You know, they're overwhelmed with all the shiny things. It sounds perfect for them.

00:17:36:21 - 00:17:57:15
Gary Sanchez
Yes. So let's talk about that for a second. If you were if you were are listening to this or you and you have a piece of paper and pencil, pen or pencil by you, if you were to write this statement, this, these, these two lines down, I'm looking for someone who's looking for. And we'll do this with you, Suzanne.

00:17:57:15 - 00:18:16:05
Gary Sanchez
So your and if we add your why and your how and your what to it, that will tell us exactly who your ideal client is. By the way, your simple y OS is a messaging thing that you need to have on your website so that you attract those people to you. It. And let's talk about your ideal client real quick.

00:18:16:12 - 00:18:42:23
Gary Sanchez
So I'm looking for someone who's looking to get outside the box they've put themselves in, or to think bigger, right, to challenge the status quo. I'm looking for someone who's looking for simplicity or an easier way to get there. And I'm looking for someone who's looking for someone they can trust to get them their. And that is your ideal client.

00:18:42:24 - 00:18:54:12
Gary Sanchez
Those are the people that will love working with you. They will value you, appreciate you, have fun with you, and you'll have a great time with them. You could work with others, but you'll probably run out of energy.

00:18:54:14 - 00:18:55:09
Suzanne Taylor-King
Yes.

00:18:55:11 - 00:19:01:09
Gary Sanchez
These are the ones that are going to just really light you up and you'll light them up. Does that make sense?

00:19:01:12 - 00:19:03:03
Suzanne Taylor-King
Yeah, totally.

00:19:03:05 - 00:19:25:25
Gary Sanchez
And let's go even deeper. So one of the things about the why was discovery. Now we don't call it an assessment because an assessment is like a quiz or a survey. And there's 50 questions and everybody answers the same 50 questions. There's over 4000 possible question options of, in the wireless discovery. And I use logic based programing.

00:19:25:27 - 00:19:47:10
Gary Sanchez
So everybody's going to be answering different questions. And it goes all nine levels deep. You had to answer like 30 to 35 questions to get here. But it goes nine levels deep. So this is you nine levels deep. And these are all nine whys. We all have all of them. But it's the sequence that's different. So let's go into you real quick.

00:19:47:12 - 00:20:03:15
Gary Sanchez
Top three here are your why, your how and your what. Those are your non-negotiables when you're thinking outside the box, when you're simplifying things and you're being that trusted confidant for others doesn't get much better than that, right? You have unlimited energy for doing that.

00:20:03:18 - 00:20:17:18
Suzanne Taylor-King
No, it's it's actually, I don't have to prepare or I don't have to, analyze or overthink. I can just show up and be that. It's amazing.

00:20:17:21 - 00:20:24:14
Gary Sanchez
That's your zone. That's your lane. That's when you're having fun. You do it for free if you could. And you probably have.

00:20:24:17 - 00:20:25:29
Suzanne Taylor-King
Yes. All the time.

00:20:26:02 - 00:20:42:14
Gary Sanchez
All the time. The middle three are kind of energy neutral that are still important to you, but not quite as important. You're looking for a better way. You want to have an impact and you want it to make sense. Those are just kind of the givens for you. And then the bottom three here are the things that take energy from you.

00:20:42:14 - 00:21:02:17
Gary Sanchez
They drain you when you're given. You know, mastery means diving in super deep when you're given 30 pages to read, you're like, I'm not reading 30 pages of anything. I need three bullet points. You hate getting asked a whole lot of questions to clarify things, and there is no one right way to get there. There's multiple ways to get there.

00:21:02:20 - 00:21:04:15
Gary Sanchez
Yeah. Is that does that feel right?

00:21:04:17 - 00:21:36:09
Suzanne Taylor-King
Oh, yeah. I, I have hacked a complete learning system for myself. And that goes, I've challenged traditional learning on this and, and simplified how I learn about a topic. And I told someone else, a couple of years ago how I do that. And they looked at me like, what? That's insane. That's amazing. You need to tell everybody that.

00:21:36:10 - 00:21:39:04
Suzanne Taylor-King
And I just thought, oh, I thought everybody did do that,

00:21:39:04 - 00:21:51:02
Suzanne Taylor-King
I didn't want to spend, you know, 80 hours reading ten different books on a topic. So I figured out a way I didn't have to do that.

00:21:51:04 - 00:21:57:05
Gary Sanchez
See, that's you thought outside the box, simplified it, and came up with a way where people can trust the results.

00:21:57:08 - 00:22:04:25
Suzanne Taylor-King
Yes, yes. And I look back when I was a kid, yes, I was doing that.

00:22:04:27 - 00:22:30:10
Gary Sanchez
That is why somebody would choose you over everybody else who does what you do. So that's why it's so critical to talk about that in your messaging, on your website, on your home page. That's why someone would choose you now, the better able you are to articulate what it is you believe, the more you will attract those people that believe what you believe.

00:22:30:10 - 00:22:53:02
Gary Sanchez
They'll raise their. That's what I believe. That's exactly what I believe. I believe in thinking outside the box. I believe in simplicity and I'm looking for someone I can trust. And the better you are, you able you are to say that the more you will attract that. And those are the ones you're looking for. But if if you don't even know what it is you believe for, for all you listeners, if you're not clear on it, it's very hard to say.

00:22:53:09 - 00:23:11:22
Gary Sanchez
And that's where some marketing messaging kind of pops in there, where it's not really you. It's just something that sounds good right? So when you were talking about authenticity, Suzanne, that's how you create authentic messaging. It starts with you knowing you.

00:23:11:24 - 00:23:12:29
Suzanne Taylor-King
Yes.

00:23:13:01 - 00:23:37:16
Gary Sanchez
And then you can create the messaging that's real to you, that attracts the right people to you. And so on that note of transformation, here's what I believe. I believe that people don't change. You know, you're everybody's change, your brain change with this change or that change or this. How often do you ever see anybody change anything for any length of time?

00:23:37:16 - 00:23:58:03
Gary Sanchez
Yeah, maybe for a little bit. You could do a little change here and there. But ultimately why you're already good enough. You just need to know who you are. So when you find your why and your how and your what when you can say it and you know it, then the goal becomes be the best version of you.

00:23:58:05 - 00:24:19:18
Gary Sanchez
Don't try to be somebody else. Yeah you don't. What the world doesn't need is a muted version of Suzanne. We don't need that. What the world needs is Suzanne being the best version of herself. That's what you were put here to do. That's when you're going to love it. So you don't need to change. You just need to know who you are and then go be it.

00:24:19:21 - 00:24:20:19
Suzanne Taylor-King
Yeah.

00:24:20:21 - 00:24:21:08
Gary Sanchez
Does that make. Yeah.

00:24:21:09 - 00:24:58:08
Suzanne Taylor-King
So so much of entrepreneurship coaching is who are you being. And you know if you don't know who you are being then you can't have a marketing message. You can't attract the right people to you. And I want to share my belief statements with you that I created after my wife's discovery and my other assessments. And when I really dove into what do I believe about what I was doing?

00:24:58:10 - 00:25:31:24
Suzanne Taylor-King
These four statements have been transformational not only in my talks, in me attracting the right people in me, saying things a little bit differently in bolder than other people. So I believe in challenging the status quo, thinking differently, to boldly step into the confidence of being unique and different. If that resonates with you, you're going to be attracted to what I do.

00:25:31:26 - 00:26:08:07
Suzanne Taylor-King
I believe that by enhancing your unique qualities, strengths, and gifts, that perspective changes and grows. So again, my clients are enhancing their unique qualities, putting it out into the world. The the third one I love, I believe that my lifetime of learning, my personal habits, my emotional intelligence, and my study of myself will change your life and business trajectory.

00:26:08:10 - 00:26:21:21
Suzanne Taylor-King
And then I believe that coaching is custom, unique, co-created, with actionable steps, resources for simple, straightforward motivation and action.

00:26:21:24 - 00:26:27:00
Gary Sanchez
Awesome, awesome. If I could give you can I give you some feedback on it? Absolutely. I'm a better way guy.

00:26:27:08 - 00:26:28:12
Suzanne Taylor-King
Yeah.

00:26:28:14 - 00:26:50:18
Gary Sanchez
My speaker coach is a guy named Joel Weldon, and Joel is he's 83 years old. He's coached over 10,000 speakers. He's awesome. And he always uses this line. He says, make it impossible to be misunderstood. So what you said is awesome. Make it simple. Make it shorter.

00:26:50:20 - 00:26:52:04
Suzanne Taylor-King
Shorter. Okay.

00:26:52:06 - 00:26:55:12
Gary Sanchez
Make it sixth grade English.

00:26:55:14 - 00:26:56:16
Suzanne Taylor-King
Okay.

00:26:56:19 - 00:27:20:01
Gary Sanchez
Make it so that there's no way I can misunderstand and take out any. I, me or mine, others in the I believe so that it's all you focused. Okay. And but you're like right I mean it's right. I like exactly what you're saying. Make it to where I can pick it up in seconds. And I don't have to translate anything you don't have.

00:27:20:07 - 00:27:21:29
Gary Sanchez
You're. Yeah. You said.

00:27:22:01 - 00:27:25:15
Suzanne Taylor-King
Your sentence right, making it one sentence.

00:27:25:17 - 00:27:30:27
Gary Sanchez
After you said it, then you would say, well, what that means is, that's what you should be saying.

00:27:30:29 - 00:27:31:26
Suzanne Taylor-King
Okay.

00:27:31:29 - 00:27:50:27
Gary Sanchez
You know what I mean? Okay. Because that's what you really wanted to say. You don't have to sound impressive. You're already impressive. You don't have to sound smart. You're already smart. This the simpler language you can use, the more of the people will get it. The mostly that's I get, I get her, I get her. That's what I want.

00:27:50:29 - 00:28:03:04
Gary Sanchez
I don't have to translate it at all. So what you're saying is spot on. If you can say it in sixth grade English, it'll be even more powerful. Does that make sense?

00:28:03:07 - 00:28:35:05
Suzanne Taylor-King
Yeah, totally. This is this is one of the things with, messaging and, you know, words. I love solving problems. And sometimes will you try to solve your own problems? You overcomplicate them. Other people. It's no problem to simplify that right to say to one of my clients, well, that's great, but say it in five words or less.

00:28:35:05 - 00:29:07:07
Suzanne Taylor-King
Explain it to me like, five. But doing it. This is why other people and having a coach and having mentors is so, so valuable because you don't know what you don't know. Right? And I'm going to take those four belief statements. I'm going to put them into ChatGPT. And I'm going to say simplify this and explain it like I'm in sixth grade and see what it's said.

00:29:07:09 - 00:29:32:23
Gary Sanchez
Let me give you an example because here's how you can do it. Okay. I was speaking at this event called the Elite Wealth Advisors Symposium. It's the top 100 Wealth advisors. And, I was a kick kickoff keynote speaker. And the theme of the event was becoming advisor 2.0. All right. So I assumed that since they're all wealth advisors, they know what advisor 2.0 means.

00:29:32:25 - 00:29:49:21
Gary Sanchez
So I asked the person putting on the event, those two people, I said, what does advisor 2.0 mean? Because I don't really know. And he's he gave me this long answer and I said, okay, great. So then I went to the other person that's putting the event. I said, what does the advisor 2.0? I mean, she told me something totally different.

00:29:49:23 - 00:30:10:14
Gary Sanchez
And so then I thought, I bet the audience doesn't even know what advisor 2.0 means. So that's how I started the the opening keynote. I said, today we're going to be talking about cracking the why code, becoming advisor 2.0. So how many of you know understand what advisor 2.0 means? Nobody raise their hand. So then I said I didn't need it.

00:30:10:16 - 00:30:31:15
Gary Sanchez
So I went to ChatGPT and I said, what does advisor 2.0 mean? I put up this slide that had this big long answer, very complicated. And I said, how many of you know what that means? I said, I didn't know what it meant either. So I went back to ChatGPT and I said in simple English, give me three bullet points for advisor 2.0.

00:30:31:15 - 00:30:48:17
Gary Sanchez
And it said, using high tech tools, focusing on the whole picture, creating deep and meaningful relationships. I said, can we all agree that that's advisor 2.0? And they're all like, yeah, and now we're having a conversation.

00:30:49:18 - 00:31:12:29
Gary Sanchez
Before that we were all on different pages. So that's what making it impact able to be misunderstood means. So all you got to do is put those into ChatGPT and say in simple English in three short bullet points. What does this mean. I would yeah. And as you would get I think you're going to be you're going to be blown away.

00:31:12:29 - 00:31:48:07
Gary Sanchez
You go, oh my gosh, that's exactly what I've been trying to say. And so this is great for you for your audience, for anybody that speaks, anybody that's doing workshops. Here's the takeaway. If you use a word that might have multiple meanings or your audience doesn't know what it means, you have to define it. Yeah. But think about that with every time you do a presentation or workshop, if you sit down to talk to somebody and you use these big fancy words like I create the space for this and for that I say what the heck does that mean.

00:31:48:09 - 00:32:05:16
Gary Sanchez
What are you talking about? It can sound impressive but maybe they don't. I could talk to you. I couldn't talk to you, Suzanne, but I could talk to your audience in dental speak. You and I could have a dental conversation right now and they would not have a clue what we're talking about. Right.

00:32:05:19 - 00:32:30:19
Suzanne Taylor-King
Yeah. I was thinking about that. I was thinking, you know, because we have that common history. I was a dental hygienist for 20 years and you know, before that 20 years, I worked in the dental office for 3 or 4 and just have this. I think most of the language I use about dentistry is from that first boss of mine.

00:32:30:20 - 00:33:03:07
Suzanne Taylor-King
Shout out to Doctor Tanz. And because of his caring way, his rapport, and my respect for him, I learned so many of his words for things and the way he explained a root canal, the way he explained a crown was not how I learned in school. You know, in school I learned the book version. This is how you talk and this is what you say.

00:33:03:11 - 00:33:38:07
Suzanne Taylor-King
And it sounded inauthentic, un compassionate. And definitely the patient in the chair was going to be like, what the heck did she just say? And by learning his his way of talking to patients, I was so much more successful as a high genius, and I only ever worked in his office and one other, which that says a lot, you know, to be in an office for 15 years and another office for 15 years, that that's huge in dentistry.

00:33:38:10 - 00:34:12:20
Suzanne Taylor-King
And I think it's because of that. One of my patients, you'll love this, that one of my patients, when I retired from being a hygienist, it was when my son was born. And he stayed in touch with me. He's a local realtor, and of course, I've referred business to him. His wife became a client of mine and most recently, 30 years after meeting him and cleaning his teeth, the first time he became a client of mine as a coach.

00:34:12:22 - 00:34:22:18
Suzanne Taylor-King
And we're still in touch to this day. He was my client for three years and we just have this amazing referral relationship with each other.

00:34:22:21 - 00:34:25:12
Gary Sanchez
Think about that in terms of your what?

00:34:25:16 - 00:34:27:24
Suzanne Taylor-King
Yes, yes.

00:34:27:26 - 00:34:37:04
Gary Sanchez
Yes. Creating trusting relationships for others can count on me. That's what you did all those years? Yes. That's what you do today.

00:34:37:06 - 00:34:38:07
Suzanne Taylor-King
Yes.

00:34:38:10 - 00:34:51:10
Gary Sanchez
Why do you do? It is different. How you do it is different. But what you bring is that trusting relationship where people get to know you, they love you. Yeah, you're the trusted confidant. You're going to keep secrets. You're the one that I can count on.

00:34:51:12 - 00:34:52:17
Suzanne Taylor-King
Yeah.

00:34:52:20 - 00:34:56:23
Gary Sanchez
That's such a valuable. What to have. So I want to.

00:34:56:25 - 00:35:26:28
Suzanne Taylor-King
Understand it, Gary. To understand that for every single entrepreneur listening. And I know a lot of people, you know, look at what I have now after being a coach for 16 years, they're like, oh, wow. She's so successful. They see, you know, the online persona and they see all of those things and they think, oh, I could never do that.

00:35:27:00 - 00:36:11:09
Suzanne Taylor-King
None of that came together for me until doing this work on myself, and I want that to be the mode of action for people to not only I mean, I want them to reach out to you and, and do the y OS and go down this road of self-discovery, but understanding that about yourself, that you bring this thing to the table and, I don't know, to have it align with who you are as a person just is, is freedom to me to really be out in the world and providing more value to people?

00:36:11:11 - 00:36:33:29
Gary Sanchez
Let's talk about that for a minute. Yeah. One of the things that's a challenging question is how do I find my purpose? How do I find my passion? Yeah. What direction should I go? Where do I fit? Okay, some of you listening may have those exact questions going on in your head right now. So let's talk about that.

00:36:33:29 - 00:36:45:12
Gary Sanchez
I'm I'm going to bring you back up just so we can use you as this example, because let me do that. We'll talk about passion right now.

00:36:45:12 - 00:37:04:06
Gary Sanchez
Why is passion so important. And passion is the fuel that gives you the energy to pursue your dreams. Without passion, you give up. You quit. With passion, you persevere. So how do you find your passion?

00:37:04:09 - 00:37:23:07
Gary Sanchez
Well, if what you choose to do with your life is in line with your why, your how, and your what, you will love what you do. You will have passion for what you do. And that's why it's so critical. Because then you will get to where you want to go because you have unlimited energy.

00:37:23:09 - 00:37:24:02
Suzanne Taylor-King
Yeah.

00:37:24:04 - 00:37:50:21
Gary Sanchez
So let's take Suzanne for, as an example. If we put you in a place, if you pick a, a career path, well, let's say you show up at my dental practice and you put on your or your business and you put on your resume. I'm good with numbers. Good with numbers, I say wonderful. We have our new bookkeeper right here.

00:37:50:21 - 00:38:06:06
Gary Sanchez
Suzanne is going to be our new bookkeeper. She is great at numbers. And so we're going to put her into bookkeeping. So how would you do as a bookkeeper horrible. Or. Yeah. How long would you have entered before a bookkeeper to be a bookkeeper in.

00:38:06:12 - 00:38:08:09
Suzanne Taylor-King
Ten minutes.

00:38:08:11 - 00:38:27:11
Gary Sanchez
And minutes, you guys, excuse man does not want to follow the rules. She doesn't want to do it the way it's supposed to be done. She wants to think outside the box and do it differently. So if you want creative bookkeeping, Suzanne's perfect for that. But if you want it done the same way every single time, not a chance.

00:38:27:13 - 00:38:50:04
Gary Sanchez
You're doing. But if we. Right. But if we put you in a place where you get to think outside the box, get people to think bigger, get them outside the box, they put them in, get them to imagine extraordinary, do things differently. Make it fun, make it exciting, make it different. And you get to then simplify it and be that trusted source for them.

00:38:50:06 - 00:38:53:00
Gary Sanchez
Well then, now how do you feel about that?

00:38:53:03 - 00:39:20:07
Suzanne Taylor-King
Well, you made you made me remember when I was working as a hygienist and I said to my boss, I said, what's possible if your practice does $1 million a month instead of where we're at now? And his eyes got big and he looked at me, he's like, I don't know how we would do that. And I said, well, guess what, I know how to do it.

00:39:20:09 - 00:39:33:26
Suzanne Taylor-King
Do you want to hear my ideas? And he said, yes. And if you can make that happen, I'll take the whole office on a cruise. We went on a cruise a year later.

00:39:33:29 - 00:39:43:21
Gary Sanchez
Love it. See? Yeah. That's an end for you. That's right. In life. And you love doing that, right? You love getting people to see things they can't see.

00:39:43:24 - 00:39:44:17
Suzanne Taylor-King
Yes.

00:39:44:19 - 00:40:03:09
Gary Sanchez
Simplify it and say, let me take you there. Yes. So if what you do. So for all of you listening and watching, if what you do is in line with your why, you're how in your what you will love what you do, you will have passion for what you do. And passion is that fuel that gives you the energy to pursue your dreams, right?

00:40:03:09 - 00:40:31:12
Gary Sanchez
Without it, you know, if you're not in a position right now where you're living your why, how and what, that's okay. Because many people are not. You can still do it, but you will run out of energy. Just know that you will run out of energy and then you're going to have to pivot. So the sooner and the earliest you can get on to the right path, the longer your runway will be for you to create what it is you want to create.

00:40:31:15 - 00:40:49:14
Gary Sanchez
So what happens to most of us is when we're in high school. So if you have kids that are in high school, they are asked, what do you want to be? What do you want to do with your life? Well, how the heck are they supposed to know? Very few know. Yeah. Where do you want to go to school?

00:40:49:17 - 00:41:03:07
Gary Sanchez
They don't know. So they go off to somewhere where their friends go where it's a good party school, a good football team or whatever it is. And then they're asked to make a and this is what happened to us as well as, then you have to pick a major. I don't know what I want to major in.

00:41:03:10 - 00:41:19:09
Gary Sanchez
How am I supposed to figure that out? You pick something, and then you go to that last for a little while, then you got to pick. What are you going to do with that, major? And then you got to do it. Most of us just pick something that we think is going to be good, or give us the money that we want or the whatnot, and then we go down that path and we become invested into it.

00:41:19:09 - 00:41:23:21
Suzanne Taylor-King
Yeah. So my question to you is why did you pick dentistry?

00:41:23:24 - 00:41:40:29
Gary Sanchez
Because I didn't know what I wanted to do. And my dad was a dentist. And I knew the lifestyle. And I thought this could be a good way to go. Yeah. So then I went to four more years of college for four years at Dallas school. And you get into practice and then you start learning and then you start accumulating things.

00:41:41:01 - 00:42:04:08
Gary Sanchez
Yeah, now spouses, cars, kids. And now you're stuck. And you got to ride it out until your kids grow up and you can say, okay, now what do I want to do? Yeah, by the end, you're 45, 50, 55, 60, and now you pick your passion and you've got a very short runway to accomplish what you wanted to do.

00:42:04:10 - 00:42:05:04
Suzanne Taylor-King
Yeah.

00:42:05:06 - 00:42:30:13
Gary Sanchez
What if we helped somebody when they're in their teens and 20s and younger, figure out who they are at that stage, what they want to do, where they're going to find their passion, where they're going to find their purpose and live that life much longer. And that's my journey. That's why I want to do this. No, I didn't don't need to do this.

00:42:30:13 - 00:42:44:24
Gary Sanchez
I'm compelled to do this. And so it's really about helping people figure out who they are so they can figure out what they want so they can go live the life they were meant to let. That's what it's about.

00:42:44:26 - 00:42:59:00
Suzanne Taylor-King
Perfect spot to wrap up. Perfect. Thank you so much for this conversation. My son, who's 15, just took the loss and we're talking about it.

00:42:59:02 - 00:43:22:21
Gary Sanchez
Look, can I add something to that? Yeah a mat for those of you listening, imagine the conversations that Suzanne can have with her son now that she knows who he is. Because what we do is tell people what I would do. Tell your kids, well this is what I would do. Well they don't care what you would do.

00:43:22:23 - 00:43:42:13
Gary Sanchez
They want to know what they should do based on how they think. I had one daughter, I had two daughters, I have two daughters. One went through high school and college not knowing her. Why? Because. And figured it out yet. And I had one go through high school and college very clear on her. Why one took six years to get through college.

00:43:42:13 - 00:44:06:25
Gary Sanchez
Took a year off, changed majors multiple times, barely made it through. Didn't have a great experience. The other one leader of the pack went through and four years right straight to her dream. The conversations that we could have were totally different. One I was telling her what I thought, the other I was helping her figure out based on her why, how and what what would be best for her.

00:44:06:28 - 00:44:11:11
Gary Sanchez
Not what I think, but what she thinks. Does that make sense?

00:44:11:14 - 00:44:12:21
Suzanne Taylor-King
Totally.

00:44:12:23 - 00:44:25:12
Gary Sanchez
So it's going to be fun to watch you and your son and the conversations you can have. It's hard for us to not tell. Well, this is what I would do. This is what I think this is, right, you know? Now I see it right. They don't care how you see it, right?

00:44:25:15 - 00:44:30:25
Suzanne Taylor-King
No, they truly don't. And that's a whole that's a whole. We could do a whole show on that.

00:44:30:28 - 00:45:00:09
Gary Sanchez
So I don't meet with anybody ever on zoom in person unless I know there was. So if you're a coach, if you can make it a pact with yourself to not meet with anyone until, you know, there was, the conversations that you will have are so much more impactful and so much more powerful when you actually know who it is you're talking to, you can help them so much quicker.

00:45:00:12 - 00:45:24:07
Gary Sanchez
You can give them that moment so much faster. You can be that expert instantly. And then who are they going to work with? The person that knows him or the person that doesn't know them, so that that might be a good spot to to end as well. But I'm happy to to connect with any of you coaches or entrepreneurs that feel like this would be something you'd want to explore.

00:45:24:10 - 00:45:29:10
Suzanne Taylor-King
I would love that. What's what's the website where everybody can find out more?

00:45:29:13 - 00:45:50:08
Gary Sanchez
Why institute.com? Why institute.com. That's where you can find the why discovery and the why of where there's a why discover that just find your why. There's the why was the find your why how and what and build your message for you. I think that's the one you're going to want to take. So use the code podcast 50 and you can get it at half price.

00:45:50:10 - 00:46:05:27
Suzanne Taylor-King
Awesome. Thank you so much. Yes, thank you so much and I appreciate you. And thank you for doing the work that you do in the world. And thank you for being open to have this conversation today. Appreciate it.

00:46:05:29 - 00:46:09:14
Gary Sanchez
Man. Thank you for having me on the show. I really enjoyed it. Great conversation.

00:46:09:16 - 00:46:44:22
Suzanne Taylor-King
Thank you. Thank you everyone. Check out Gary. Follow him on LinkedIn and head on over to the Wye Institute website to find out more information for you. And of course, if you want to dive into that, work with a coach. Personally, I have numerous people to refer you to, and if you want to hear a little bit more about my story about how self-discovery really fueled my coaching practice and took it to the next level two years ago, and it's still ongoing today.

00:46:44:24 - 00:46:52:03
Suzanne Taylor-King
Keep discovering that for yourself. Reach out. I'd love to talk to you about it. Have a great day everyone!

00:46:52:03 - 00:47:19:26
Suzanne Taylor-King
Thank you for tuning in to another empowering episode of Unlock Your Way. I hope you found today's discussion inspiring, and you're ready to take your business and personal growth to that next level. If you're feeling is fired up as I am and eager to unlock that full potential, I'm here to help you on your journey and provide that personalized guidance tailored to your unique goals and challenges.

00:47:19:28 - 00:47:46:20
Suzanne Taylor-King
Simply book a one on one coaching call with me, and we'll dive deep into your business aspirations and see how we could co-create a roadmap for your success. And whether you're striving to scale an enterprise size or just getting started. I'm here to support you every step of the way. To schedule your coaching call, simply visit the website and unlock your way with SI.com.

00:47:46:23 - 00:48:25:20
Suzanne Taylor-King
Click on the Book a Call button and we'll turn your dreams into that reality. Subscribe and review on your favorite podcast platform and on YouTube. Plus, you can join over 800 entrepreneurs in the Idea Lab, Facebook group. Let's make success as an entrepreneur happen together. Until next time, I'm AK. Keep dreaming big. Stay focused. And most of all, have fun while you're doing it.