Joe Blackburn

Founder

Joe Blackburn is the visionary behind Sales Assassins, a high-impact coaching program that empowers sales professionals—financial advisors, realtors, insurance agents, coaches, and consultants—to harness the power of word-of-mouth marketing and build referral-based pipelines.

With over 20 years of experience in financial services, Joe has transitioned from a successful career in the industry to focus fully on coaching and mentoring others to achieve record-breaking growth.
As a former director at Merrill Lynch, Joe led a team of over 200 financial advisors, generating $119 million in revenue and managing over $17 billion in assets.

Now, through Sales Assassins, and The Lion Mastermind, Joe brings his expertise to a range of professionals, helping clients 3X to 7X their revenues across various fields. Recognized for his sales excellence with the 2021 Bryan Tracy Award and named Focal Point Rookie of the Year in coaching, Joe is a sought-after speaker on sales, wealth development, and leadership.

At the heart of Joe’s work is a commitment to helping others achieve both financial growth and personal freedom. Through Sales Assassins, he provides proven strategies to help clients build consistent referral networks, freeing them up to focus on the things they love while scaling their businesses to new heights.